NCBHM Branding

The primary challenge was to somehow translate the rich history of radio into a logo that felt timeless rather than dated and tired. This was achieved was by selecting a color palette of muted tones that evoke a vintage feel while also conveying a sense of depth and richness. The choice of typography played a significant role; by combining classic and modern typefaces, the logo maintains a balance of historical reverence and contemporary relevance. This blend ensures the logo feels established and dignified without appearing old-fashioned.